After launching two companies and aiding in a third's rebranding, I have proven experience strategizing, developing, and fostering a brand's voice and story.



In 2016, Show Cobra, the U.S. arm of U.K.-based LoveLive, shed its skin as part of a global initiative for the company to align under one identity. Every brand asset was reassessed, reshaped, and relaunched. 



Joining the Cultivora team on the ground floor, I had a hand in every element of the brand — from the logo and website design to the voice we'd use both externally to fans and B2B.


the oasis fest 

To launch The Oasis Fest, a boutique destination music festival based on Morocco, we had the unique challenge of creating a brand that would resonate across countries and languages.