[LEVI'S] The Levi’s Music Project supports music education by providing access to educational programs, community resources, and industry-leading professionals to youth. In 2016, Levi’s tasked LoveLive with positioning the brand firmly at the center of culture and expanding the project worldwide.
In response, LoveLive devised a content-led music activation across the UK, Germany, and France centered on Skepta, whose fourth studio album, Konnichiwa, is one of 2016's most acclaimed releases. Through the series, Skepta journeyed back to his hometown in North London to establish a Community Music Space, providing access to music for the local youth.
[VEVO ORIGINAL] Today's top musicians must be at the top of their game physically and mentally to stay relevant. For this Vevo Originals series, we followed 50 Cent and Ne-Yo to discover how music and fitness have shaped their entrepreneurial careers. We also spun the concept on its head to capture basketball star Karl-Anthony Towns for his take on music and sports.
The short films each garnered multi-million views in their first day of release and continue to engage audiences.
[AOL] Act Like a Musician isn't about playing the rock star; it's about becoming one. When famous actors meet up with world-class musicians, their conversations culminate in a one-time only, iconic musical collaboration.
The premier season featured a variety of partnerships including, long-time friends Albert Hammond Jr. and Danny Masterson, mutual fans Josh Charles and Kevin Drew, Staten Island natives Ghostface Killah and Theo Rossi, and singer-songwriter LP with Glee’s Darren Criss.
[GUINNESS EUROPE] Tasked to support and expand Guinness’ TVC campaign focused on the legacy of John Hammond, LoveLive created four interview assets featuring current musicians inspired by “the world’s greatest talent scout.”
Across the series, Rudimental, Foals, Lady Leshurr, and Lianne La Havas shared the myriad ways music is more interesting when not limited by boundaries — a concept John Hammond held dear, well before this belief was the norm.
[SPOTIFY ORIGINAL] When Spotify announced the addition of video to its already robust mobile music offerings, they wanted to go one step further than licensed content to create its own channel of shows. To execute on this promise, Spotify teamed up with LoveLive to ideate original programming centered on artists that would draw a new audience to the service.
One such show is The Line Jump, a series that charts what happens when fans waiting in line for a concert are given the chance to hang with their favorite artist. The premier season paired artists and their fans with activities for social good, including building an educational music program at an underserved public school in Austin.
[VIBE + 1800 TEQUILA] Three producers. Three cities. Three sounds. Behind The Beats follows today's most influential beatmakers as they redefine the sounds of their cities and industries.
The three-part series, which premiered on VIBE, embodied the Visionary spirit of 1800 Tequila.
[SPOTIFY + JEEP] LoveLive has turned Spotify’s monthly platform, The Drop, into a multimedia experience complete with tell-all interviews, behind-the-scenes photoshoots, and exclusive playlists. Every month, we set up an intimate hang session with that month’s featured artist and tell the stories behind their latest release.
Recent episodes feature blink-182, Flume, Fall Out Boy, Steve Aoki, The Neighbourhood, Jason Derulo, The Gaslight Anthem, Josh Groban, Smallpools, Hunter Hayes, Nate Reuss, G-Eazy, Jess Glynn, Little Boots, and many more.
[BOSE] To showcase Spotify integration within Bose’s latest wireless products, we built a content and event series showcasing artists enjoying the spoils of home.
In Chicago, folk rockers Bear’s Den settled into a sky-scraping loft apartment for three full-song performances and an interview. We then headed to Nashville for two episodes: one intimate session with rising country star Maren Morris and a city-wide block party where Sam Hunt celebrated the one-year anniversary of his breakthrough album, Montevallo, in the city he calls home.